Digital Strategy & Consulting

Technology roadmaps, platform selection, legacy modernization, and digital transformation advisory.

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Digital Strategy & Consulting

Technology Decisions That Align With Your Business Goals.

We help you choose the right platforms, structure your roadmap, and build a team — whether you’re planning an MVP, modernizing legacy systems, or preparing for a fundraise or acquisition.

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Advisory Services

Six consulting practices we lead.

Strategic guidance grounded in hands-on delivery experience — not theory.

Technology Audits

Full assessment of your codebase, architecture, team structure, and delivery process — with a written report and prioritised roadmap for improvement.

Product Roadmapping

Feature prioritization framework, sprint cadence design, OKR alignment, and milestone planning that connects engineering output to revenue goals.

Legacy Modernization

Phased migration strategies using strangler fig patterns, risk-sequenced rollout plans, and zero-downtime transition architectures for aging systems.

Technical Due Diligence

Pre-acquisition and pre-investment technical assessments. Code quality, scalability, team capabilities, and risk exposure — written for investors and M&A teams.

Team Structure Advisory

Engineering team design, hiring plan creation, role definition, and internal vs outsource decisions — matched to your stage and budget.

Platform Selection

Build vs buy analysis, vendor evaluation frameworks, and architecture decision records for major platform choices — cloud providers, CMS, payment systems, and more.

Our Approach

Senior advisors only. No junior consultants.

Every consulting engagement at Baseline is led by a senior engineer or technical leader with direct delivery experience — someone who has built and shipped production systems at scale, not a generalist consultant reading frameworks.

We’re builders first. Our consulting is grounded in what’s actually achievable with real teams, real budgets, and real constraints. We won’t give you a 200-page report you won’t read — we give you a clear decision framework and a prioritised action plan.

  • Written deliverables for every engagement
  • NDA available before any confidential discussion
  • Actionable output — not theory or buzzword frameworks
  • Follow-on implementation available with same team
  • Industry-specific experience across 12+ verticals
Typical Engagement Flow

Scoping Call (Free)

30-minute call to understand your situation, define the right engagement type, and confirm mutual fit. No commitment required.

NDA & Kick-Off

Mutual NDA signed, access credentials and documentation shared, and a structured discovery questionnaire completed by your team.

Assessment & Research

Code review, stakeholder interviews, architecture analysis, and documentation review over 1–2 weeks depending on scope.

Report & Presentation

Written findings report delivered 48 hours before a live presentation call so your team can review first.

5 Implementation (Optional)

We can move directly into building what we’ve recommended — same team, same context, no re-onboarding lag.

Engagement Options

Three advisory formats.

From a focused one-day audit to an ongoing fractional CTO arrangement.

Tech Audit & Report

A structured assessment of your technology, team, or product with a written findings report and prioritised recommendations.

Roadmap & Strategy

A complete technology strategy engagement — from current-state assessment through to a 12-month roadmap and implementation plan.

Fractional CTO

Ongoing senior technical leadership on a part-time basis — for companies without a full-time CTO or in transition between technical leaders.

Related Services

Strategy leads to execution.

We can take your strategy directly into build — no vendor handoff, no context lost.
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Web & Application Development

Laravel, React, Node.js, WordPress, and custom platforms built to spec with production-grade architecture.

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Cloud & DevOps

AWS, Azure, and GCP infrastructure with CI/CD pipelines, monitoring, autoscaling, and 24/7 incident response.

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UI/UX Design

Research-driven design systems, wireframes, prototypes, and WCAG-compliant interfaces that convert.

Get Started

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